“Vive la Hispanidad”
A Hispanic Heritage Month Celebration
Situation Analysis:
- Considering that Chicago has the 3rd largest Hispanic market in the country, Azúcar Enterprises created and developed this unique event to showcase the success of Latinos in Chicago in so many different area such as: education, community, political, media, healthcare and business
- “Vive la Hispanidad” is not a sit-down banquet but an exciting, interactive celebration where guests enjoy: art exhibition, literature, eclectic cotemporary and traditional Latin cuisine, music, dance, entertainment, and so much more!
- International Latino Cultural Center, a non-profit organization dedicated to developing, promoting, and increasing awareness of Latino cultures through various art forms and educational programs
- An extensive public relations campaign, ‘Our Legacy… Our Partners’, was implemented to deliver the message to the market
For complete case study, please contact us at mtous@azucarenterprises.com |
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